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TiVo MEDIA KIT

“Here's one last chance to control your audience” terrified network executives, who, since the beginning of broadcast TV, decided what we would watch, and when. With TiVo, the audience is in control. But in exchange for what seems like a loss, programmers can gain vast amounts of information, influence, and access through TiVo.

The actual “chance” to control the audience comes with a set of gently adhesive stickers with facial features that can be mixed and matched along the grids in the brochure. It is really fun and everyone got into it. The guts of the piece are a number of inserts that detail TiVo's various services and features.