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MODERN MASTERS

The target audience was the most-senior Fortune 100 technology executives — some of the busiest and most sought-after people in business. The assignment was to get them to attend a Cisco technology event. “Modern Masters,” leverages the artwork, vision, and courage of modern masters including Picasso, Malevich, Kandinski, and Mondrian. The program generated nearly 100 percent participation, and won several design and advertising awards.

COPY:

Their medium is paint. Their palette is color.
They are the Modern Masters.

They saw what everyone else saw … in a whole new way.

Your medium is the network.

Your palette is information.

And you are among the Modern Masters of Technology.

Come see internetworking technology in a whole new way.