RESULTS

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  • Paid search for Oracle OpenWorld dramatically improved to LY: CTR +313%; CPC -9%; Conversion Rate +306%

  • Sales promotion for Levi’s 557 jeans established a new style and cleared the shelves in markets traditionally (and openly) hostile to Levi’s

  • National campus rebranding program for IBM generated 200% sales increases to LY and 130% hires to goal

  • Cisco technology showcase event for C-level telecom executives generated 100% participation from key players; invitation was featured in several design annuals

  • Fourth quarter promotion for Visa earned the highest response ever from focus groups and then the highest usage increases to date

  • DM program for Kaiser Permanente generated 33% response from a single mailer

  • Recruitment ad campaign for Oracle helped generate significant qualified, high level response; won Best of Category in recruitment advertising competition

  • DM program for Charles Schwab & Co. generated unprecedented spike in queries for a new home equity loan program

AWARDS / RECOGNITION

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  • San Jose Ad Club Murphy Awards: VLSI "Little Guy”: Best B2B Campaign, Best B2B Ad

  • EMA: GE Consumer Finance: Grand Prize, First Place B&W Print, First Place Color Print; Oracle "Us vs Them": Best of Show, Best Magazine Ad, Best Newspaper Ad; IBM "Nth Degree": Best Newspaper Ad, Best Magazine Ad, Merit Magazine, Best Collateral, Merit Collateral; Cisco "Inside You": Merit Newspaper; Tandem "Parallel Universe": Merit Collateral; Cisco: Best Corporate Communications

  • Cisco “Friends” campaign recognized as one of the most effective, highest profile recruitment campaigns in Silicon Valley history, profiled in Fortune, Forbes, Business Week, and Inc. among others, and praised in the media by Cisco CEO John Chambers

  • Communication Arts: work for MCI featured in as part of a profile on CKS Partners

  •  ProSound News: interviewed as part of a feature on audio for multimedia

  • Print Design Annual: Cisco "Connections" featured

  • Western Art Director's Show: Cisco "Modern Masters": Honors; Hill & Co.: Honors

  • One Show Interactive: Cambridge Technology Partners "Mental Workout": Honors


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