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We asked the world’s best consultants what to do. They said hire more of the best consultants.
When Coopers & Lybrand and Price Waterhouse merged, we called on the best consultants available: The ones at Coopers & Lybrand and Price Waterhouse. One hundred fifty years’ experience providing audit and business advisory services to global leaders led them to one insightful piece of advice: Get ready for a lot of new business.
MERGER WSJ CAMPAIGN
The joining of two enormous companies had Wall St. and the consulting and analyst communities on edge. Not to mention the employees, who had no idea what would happen. So they asked us to create a campaign that addressed some of the concerns and rumors, and strike a confident note in the market. Six 1/2-page and six 1/4-page ads ran on consecutive days in the Wall St. Journal.