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FAIRPLAY

Fair Play® is an electronic admissions, traffic building, and sales promotion system for large, ticketed public and private events.

Andrew Mayo and I conceived and developed it  in response to a client’s need to control and monitor session attendance at sales meetings, seminars, and tradeshows. It grew into a much larger, more robust promotional tool. Our claim to fame is that Ticketmaster engaged us first in a co-branded marketing effort, then, more than 10 months of negotiations toward a complete buy-out. Ultimately the deal didn’t happen and we had to return to our day jobs.

I named it. The incredible logo was developed by Karen Cusolito.

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