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TRIAL CONVERSION BANNERS AND INTERSTITIALS

McAfee PC security software comes bundled with every Windows PC, and users can convert to a full subscription for a very low fee. Instead, most uninstall it. So McAfee asked us to create a program that improved conversions. The most interesting thing is that in addition to conventional digital media, we could use the actual Windows OS to deliver interstitial popups — an entirely new and untapped medium for creative communications.