N. AMERICA REBRAND
AND CHROMEBOOK REFRESH

Lenovo is the #1 PC sold worldwide. Not surprisingly their vast network of affiliates, partners, and retailers made mincemeat of both visual and editorial standards. Messaging from different sources became completely inconsistent and muddled. So they asked us to do a brand and product review and provide updated guidelines for all of North America.

The simplicity of these samples belies the remarkable detail and complexity of the brand book created by Mark Daws at Media.Monks.

From an editorial standpoint, we honed this down to the basics: benefit driven, compelling, unexpected headlines, each focused on a single feature.